Esti Besties in Business:

A Powerful Branding Session for Two Aestheticians

When two powerhouse aestheticians walk into the studio with vision, intention, and deep passion for what they do—you know it’s going to be a session to remember. These two "Esti Besties" joined forces for a collaborative branding shoot at Her Studio, and the results were nothing short of electric.

They came in with a clear goal: create intentional, high-impact content that reflects their values, their professionalism, and the personality that sets their beauty business apart. While photography was definitely a part of their session, the true focus was on creating short-form video clips they could use across Instagram Reels and TikTok to extend their reach and connect authentically with their audience.

We shot against crisp black and white seamless paper backdrops for a clean, elevated look that aligned perfectly with their brand aesthetic—modern, fresh, and polished. Every frame we captured was infused with purpose and versatility. These two now have months’ worth of on-brand content to keep their feed flowing and their message strong.

But beyond the visuals, there were deeply emotional moments during the session. One of the estheticians saw an image mid-session and immediately teared up. She told me how hard she’s always been on herself—and for a moment, she could finally see what others see: a strong, talented woman showing up fully in her purpose.

That’s the beauty of branding photography at Her Studio—it's not just about content. It’s about confidence. It’s about showing up for your business the same way you show up for your clients—with care, pride, and heart.

To these two incredible women: thank you for trusting me to help tell your story. Your energy, your friendship, and your drive to elevate your business was an honor to capture.